Halcyon
Brunswick East
Developed brand identity and a range of marketing and communication materials for a bespoke development in Brunswick East. Comprising 34 apartments and 4 townhouses, the development sought to capture the essence of Brunswick and pay homage to its cultural and artistic heart.
Underpinned by the positioning ‘Absolutely Brunswick’, the brand identity Vive developed for Halcyon is reflective of the vibrancy, energy and melting pot of cultures that is unique to the area.
The brand roll-out includes signage, sales office branding and fit-out, agents’ books and custom environmental graphic for the steel mesh that wraps the development’s façade.
